Differences Between HEETS and SENTIA | ILUMA Brand & Launch-Time Record

2026-10-1 price revision: list by brand and annual cost difference

Article content updated: 2026-10-20 | Information checked: 2026-10-20

Table of Contents for this article.

• SENTIA Is Used with ILUMA. It Is a Different Stick from Former HEETS
• Below This Point Is the Record from the Time of Release
• Introduction When SENTIA First Appeared (Past Article Text)
  • Official Name of SENTIA at the Time
  • SENTIA Flavors at the Time
  • About SENTIA's Retail Price at the Time
  • Where SENTIA Was Sold at the Time
  • Taste Comparison Between SENTIA and Former HEETS at the Time
• Summary from When SENTIA First Appeared
• How Was This Flavor?
• Check prices and compatible devices

SENTIA Is Used with ILUMA. It Is a Different Stick from Former HEETS

Former domestic HEETS are for blade-type IQOS and are not for ILUMA. The brand name for ILUMA is SENTIA.At the time of release, this page introduced SENTIA using the convenient phrasing "ILUMA version of HEETS." It does not mean former HEETS sticks can be used in ILUMA.

As of the current price confirmed on 2026-10-20, SENTIA is 590 yen for 20 sticks (tax included, price revision implemented on 2026-10-1). Discontinuation of domestic sticks dedicated to blade-type devices has been officially announced.Current SENTIA Brand LineupandDevice & Stick Compatibility Chart— please check both.

Where to check:IQOS Official: TEREA and SENTIA, ,Discontinuation Notice for Blade-Type Dedicated Tobacco Sticks, ,Ministry of Finance: Price Revision Materials dated 2026-8-26 (Page 2).

Correction of Timeframe & Phrasing (2026-10-20): Because "ILUMA version of HEETS" in the main text is not an official product name, we clarified the current name and compatibility at the top and revised the headings.The 530 yen / 550 yen prices and the "On Sale / Unreleased" table below are historical details covering the 2022 launch and pricing. They do not represent a list of current sales status. Past hands-on smoking records and photos are preserved without being presented as new trial sessions.

Below This Point Is the Record from the Time of Release

Includes past prices, release status, and the author's impressions at the time. For current prices, store stock, and device compatibility, please prioritize the verification links above.

Good evening,Heated cigarette blogger Genki (@MOQLOG_JP)It is.

'So far I've only smoked HEETS in my Icos.IQOS ILUMAevenHEETSI want to smoke!" Here is good news for those who want to

What launched at the time was SENTIA, not HEETS itself.

In this article,HEETS for the Icos Ilma versionwhat kind offlavoris there? Also,Priceand ... andWhere to buyto the following.

Introduction When SENTIA First Appeared (Past Article Text)

Speaking of HEETS, it is a lower-priced version of the Marlboro series, tastes a bit better, and is priced about $50 less per box.

イルマにはTEREAという専用タバコが発売されていますが、マールボロのイルマ版という位置づけなだけに、販売価格は1箱旧価格580円とやや高め。

I think that's when I remember Heats,From July 2022 onwards, we will also be in Icosilma."Irma edition“heatswill be available nationwide!

I want to smoke HEETS with icos ilma! If you have been thinking so, please refer to this page.

Official Name of SENTIA at the Time

The official name of the icos Irma version of Heats is "SENTIA(in Japanese history)sentier)".

It was not promoted that extensively, so you may not have noticed it, but it is already available on the tobacco shelves of convenience stores.

What the heck, you're not HEETS!"

If you think so, please take a look at the flavors presented in the following paragraphs first.

I see, so this is Irma's version of heats........................

SENTIA Flavors at the Time

For clarity, we have listed them side by side in HEETS and SENTIA.

HEETS	SENTIA	Availability
Heats Deep Bronze	Sentia Deep Bronze	now on sale
Heats Balanced Yellow	Sentia Balanced Yellow	unreleased
Heats clear silver	Sentia Clear Silver	now on sale
Heats Fresh Emerald	Sentia Fresh Emerald	now on sale
Heats Frost Green	Sentia Frost Green	now on sale
Heats Cool Jade	Sentia Cool Jade	unreleased
Heats Citrus Green	Scentia Citrus Green	unreleased
Heats Fresh Purple	Sentia Fresh Purple	now on sale
Heats Pure Tique	Sentia Pure Tique	unreleased
Heats Icy Black	Sentia Icy Black	now on sale
Heats Tropical Yellow	Sentia Tropical Yellow	unreleased

As you can see, the brand names "Heats" and "Sentia" are different,flavor(in Japanese history)Deep BronzeYou can see that the parts (e.g.) are exactly the same.

That's not surprising, since Sentia is a brand of Heats adjusted for Irma, which is basically the same flavor.

It is designed so that existing HEETS users can enjoy the same HEETS flavor as before when they switch to Icos Irma, which is why it is called the Irma version of HEETS.

About SENTIA's Retail Price at the Time

センティアはヒーツのイルマ版という位置づけであることから、基本的にはフレーバーはもちろん、価格も同じ旧価格530円で設定されていました。

Soon after it went on sale, it was on the "+20 yen price increase list" along with Marlboro and Heats as products subject to a price increase due to the cigarette tax hike.

However,The October 2022 cigarette tax hike was an unusual turn of events, with cigarette companies reapplying for the tax increase, and the price was left unchanged at 530 yen when the lid was lifted.

Philip Morris also could not afford to raise the price of its products, and only Marlboro and Heats, the exclusive cigarettes for the Icos 3 series, will go up by 20 yen.

Icos Ilma Price list of price increases after cigarette tax increase! Summary of price increases for the past 5 years, including Terrier and Sentia.

Where SENTIA Was Sold at the Time

When it was first released, it was only available in certain areas, but from July 2022, it will be available at convenience stores nationwide, so you probably won't have trouble finding it! However, since it has been available for purchase at convenience stores nationwide since July 2022, we have listed the places where you can buy the Aicos Irma version of Heats' Sentia.

• IQOS Store
  → We sell cigarettes as well as Icos Ilma units and accessories, which can be bought in bulk or in cartons.
• IQOS Online Store
  → Although it is also available at the Icos online store,Carton Buy Only, ,And there's the shipping costs.Therefore, we do not recommend it.
• IQOS Shop
  → Icos sub-branch in Yamada Denki (LAVI)
• IQOS Corner
  → Icos sub-branch in Don Quijote
• Convenience stores nationwide
  → Stores that carry cigarettes
• Certain cigarette dealers / Online stores operated by tobacco shops
  → Tobacco shops, cigarette sales corners in supermarkets, etc.

roseNeedless to say, if you are purchasing atconvenience storeI have one choice,tray (in which money is placed when paying)If you are buying, just remember that convenience stores rarely run out of stock.

Centia by Icos Ilma is available in the Kanto region! Nationwide release from Icos.

Taste Comparison Between SENTIA and Former HEETS at the Time

There is an article comparing the current Irma version of HEETS "Sentia" and the original HEETS, so if you are interested, please see that article..

What all six flavors had in common was that they all felt lighter overall, although the flavor system remained the same.

This is due to the different shape of the stick insertion part of the Icos Ilma, which allows more air to be taken in when inhaling, resulting in a lighter draw, which in turn only makes the inhale feel lighter.

I hear some people on the internet saying that it is no longer a good smoke,Don't worry, you will get used to it after a week of smoking.

Summary from When SENTIA First Appeared

The Icos Ilma version of Heats is lacking in flavor, but thankfully it has remained unchanged in terms of price.

In addition, the dedicated "Icos 3" series of devices from the original HEETS has been discontinued, and we are now at the point where we are forced to switch.

If there is anyone around who has not yet switched, please let them know that they can enjoy the taste of HEETS at Irma.

postscript

Thank you very much to everyone who applied for the present project that we had secretly conducted.

This was our first attempt, and we regret that we had to think a little more about the structure of the program, as there were some things that were not clear to everyone and caused a lot of hassle...We are now thinking about how we should structure the program.

The deadline is in two days, but I will try to tally up the numbers at first, so I will leave it at that for today.

Thank you for your continued support!

How Was This Flavor?

Aggregates ratings in 1 click from users aged 20 or older who have actually used the selected brand. By pressing the button, you agree that you are 20 or older and that your response will be used for anonymous aggregation. Response counts are displayed from 5 or more. Options are limited to brands registered in the product master.

Brand to Rate Select a BrandSentia Balanced Yellowセンティア・バランスド・ゴールドScentia Citrus GreenSentia Clear SilverSentia Cool JadeSentia Deep Bronzeセンティア・フレッシュ・コーラルSentia Fresh EmeraldSentia Fresh PurpleSentia Frost GreenSentia Icy Blackセンティア・アイシー・パープルセンティア・ジューシー・レッドSentia Pure Tiqueセンティア・スムース・ゴールドセンティア・スムース・バイオレットSentia Tropical Yellowセンティア・アイシー・レッドセンティア・パープル・カプセルセンティア・グレープフルーツ・カプセルセンティア・ブラックセンティア・コバルト・ブルーセンティア・パッション・フルーツ・カプセル

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