Article content updated: 2026-10-20 | Information checked: 2026-10-20 | Price checked: 2026-10-20
Check Regular Prices Separately from Time-Limited Prices
The official IQOS regular prices verified on 2026-10-20 are 3,980 yen for ILUMA i ONE, 6,980 yen for ILUMA i, and 9,980 yen for ILUMA i PRIME (tax included). Discount prices and stock at convenience stores vary depending on the period, eligible model, and store.
When looking up "how much IQOS costs at a convenience store," it is necessary to separate the device from tobacco sticks, the old ILUMA from the current ILUMA i, and regular prices from campaign prices. This page updates a 2023 convenience store article to match current official materials. It is not a survey based on revisiting individual stores in 2026.
- Regular Prices of IQOS Devices in 2026-10
- Separate Official Announcements from Store Stock for Convenience Store Availability
- From When Are Prices Like 1,980 Yen and 2,980 Yen?
- Differences from the Prices in the Original 2023 Article
- Device Price Is Separate from the Price of 1 Pack of Tobacco Sticks
- How Was This Flavor?
- Check prices and compatible devices
Regular Prices of IQOS Devices in 2026-10
| model | Official Regular Price (tax included) | Point to check |
|---|---|---|
| IQOS Irma i One | 3,980 yen | All-in-one type. Device price only; sticks sold separately |
| IQOS Irma i | 6,980 yen | Model combining a holder and a pocket charger |
| IQOS Irma i Prime | 9,980 yen | Check availability by store and color separately |
Source:Official IQOS Current Product Lineup(verified on 2026-10-20). The prices shown here are regular prices. This does not mean discounts apply at all stores or to all users.
Separate Official Announcements from Store Stock for Convenience Store Availability
Official IQOS Notice Dated 2026-9-29explains that the Bold Ruby color of ILUMA i and ILUMA i ONE would be rolled out sequentially at major convenience stores and other retailers. The manufacturer's suggested retail prices are 6,980 yen and 3,980 yen, respectively.
Even within the same announcement, release dates vary by store and sales end once stock runs out. A launch announcement alone does not tell you whether your nearest store currently has stock. Furthermore, it explicitly states that PRIME is not released in this color, so attention to model and color combinations is also required.
From When Are Prices Like 1,980 Yen and 2,980 Yen?
When you see figures lower than the regular price, please check the discount period, eligible models, and conditions such as membership or coupons. It is important not to judge the current register price solely from past prices.
For example, theOfficial Program Guide for Months 8 to 9 of 2026lists the regular 3,980 yen price of ILUMA i ONE separately from the discounted 1,980 yen price. Because that guide covers a past program, this page does not assert that the same conditions apply as of 10/20.
Differences from the Prices in the Original 2023 Article
| Items Listed at That Time | Points to Note When Reading Today |
|---|---|
| Former IQOS ILUMA / ILUMA ONE / PRIME | Older series without "i" in the name. Do not confuse with the regular price table for current models |
| Seven-Eleven, FamilyMart, and Lawson coupons | Content introduced in 2023. Does not guarantee current distribution or eligibility |
| Listed prices on Rakuten, Mercari, etc. | Records of individual listings at the time. Not used as evidence of current market prices, stock, or quality |
The previous text also included statements claiming convenience-store-exclusive coupons were the cheapest option and recommendations to buy via peer-to-peer marketplaces. To avoid treating prices from different comparison conditions and verification dates as current lowest prices, we have reorganized this page into regular prices and past examples.
Device Price Is Separate from the Price of 1 Pack of Tobacco Sticks
Device prices such as 3,980 yen are separate from the price of 1 pack of dedicated tobacco sticks.IQOS Official Sitelists the 2026-10 stick prices verified as 640 yen for TEREA and 590 yen for SENTIA (tax included). For in-store surveys and old prices of SENTIA, see ourConvenience Store Price Article, and for compatible devices, see ourCompatible Stick List.
Info verified: 2026-10-20. Sources are the official pages for each item. This article is not an on-site survey of current store inventory.
How Was This Flavor?
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