GlowSense sales ended. Why was it such a hot topic! I tried to figure out why it disappeared from convenience stores.

Good evening,Heated cigarette blogger Genki (@MOQLOG_JP)It is.

Perhaps some of you may be thinking, "Huh?" You may have thought, "What?glowsensenow thatconvenience storeNot sold atI'm not sure.

Today I will share with you the "now" of GlowSense.

What is glo sense / glo sens?

glowsensewas released in the summer of 2019.cold-heated cigarette"This device attracted a great deal of attention as an entry into a category that had been JT's sole domain.

The design was modeled after the pod-type vapes that were popular in the vape world at the time, and the specifications were high and the expectations were quite high.

Moreover, since its initial launch as a Tokyo-only product, the brand has expanded to six different flavors (now 10), threatening Plum Team at one point.

Limited edition models were also released, and the effort was quite intense.......

Current Status of Grow Sense

Now, here's the thing: GlowSense, which went on sale exclusively in Tokyo on August 19, 2019, and nationwide in November of the same year, was reduced in sales just a little over six months later.

Until just a few months ago, it was sold in convenience stores and tobacco shops,Shipments to convenience stores and tobacco shops end at the end of May..

at the same timeIt's also a dedicated cigarette, "Neo PodNo more "too"!I can no longer buy Sense-related products at convenience stores.

Have they been sold out? Some of you may have wondered, so we would like to add that the product is still available at the official Gouraud store and online store.

However, the fact that they quit selling at the convenience store...may be a red herring.

Why didn't it sell?

When it was first released as a Tokyo-only product, it was quite remarkable, as I saw it being resold at a high price for the first time in a long time.

I would add that all the flavors were delicious and the specsPlumtec Plusrather thanhigh specSo I was thinking that this might be a possibility to change the market share....

Six months have passed since then, however, and Plumtec Plus has gained overwhelming support in the cold-heated cigarette category, while GlowSense has seen its sales shrink.

I believe there are three main reasons for this.

1. Insufficient sucking

I remember that Glow Sense was more intense than Plumtec Plus in terms of flavor alone, due in part to the flavoring of the liquid itself, and it also had more vapor.

But the bottom line is.nicotine= (after a noun, adjective stem, onomatopoeic-mimetic word, etc.)kickwas not enough at all.The first is that it is a very good idea to use the same type of equipment as the second.

After all, what users were looking for was a "smoking experience"....

2. I don't know when to change nicotine pods.

As we have pointed out many times before, GlowSense has aThere is a fatal flaw.The first is that it is a very good idea to use the same type of equipment as the second.

In both the PlumTech series and GlowSense, the "tobacco pod" attached to the tip of the cigarette is an important part for nicotine to adhere to the cigarette, but with GlowSense, it is not clear when to replace the tobacco pod.

Both PlumTech and Plus had a feature that let you know when to replace the "cigarette pod" at 50 puffs and the cartridge at 250 puffs, although GlowSense will tell you when to replace the cartridge at 180 puffs,There was no function to inform about 60 puffs, which is also the timing for replacing the crucial "cigarette pods".The first is that it is a very good idea to use the same type of equipment as the second.

Considering the past complaints about Plumtec, we naturally thought they would fix this part as well, but they decided to go ahead with nationwide sales as is...a mistake they deserved.

3. Smells worse than expected...

The cold-heated cigarette category was preceded by the Plumtec series, giving the impression that cold-heated cigarettes = odorless.

However, GlowSense is a liquid that has been flavored and fragranced with the liquid itself,No longer odorless.The first is that it is a very good idea to use the same type of equipment as the second.

Compared to cigarettes and Icos, the smell is not bad at all, but there is a big difference between "with" and "without".

I suspect that the low-temperature heated cigarettes were not accepted because of the lack of odor.

Plumtec Plus with enhanced smoking experience

GlowSense decided to launch nationwide in November 2019,From Plumtec Plus, you can get "gold lineA series of products called "LaunchThe first time the company was founded, it was a "new" company.

The sucking of this was also great,."feel of something absorbed (e.g. a feeling of coolness, freshness, crispiness, etc.)if soPlumtec Plus!"Needless to say, I was impressed.

While Glow Sense was more about "flavor" and "vapor volume," Plumtec Plus is more about "odorlessness" and "smoking experience.

After all, "What needs did the users have?" Is this a victory for the plus that accurately captures this?

Glow sense of the future

Recently, GLOBE renewed its official website, making it easier to view and cooler.

I don't think we've given up yet, as the GlowSense page is still being built well within the site.

Today, though, GlowSense is a beaten-down 980 yen,Renewed and re-challengedI think you will do it. I would like to hope so.

However, at this point, even the exclusive cigarettes are no longer available at convenience stores, so it is dangerous to buy them just because they are cheap now.

Whether it's the end of sales or a renewal, the current model is in a delicate position, so you might want to wait a while.

postscript

On a much more personal note, I have actually started an internal job search (laughs).

The point is that you applied for a job in another department, but if you fail this one, you are in trouble.

When the current department downsizes, there will be a downsizing within the department...and you are likely to be the first candidate at that time.

Ha...I may be a NEET in the next month or so, so please be nice to me then, everyone.

Well, thank you very much for staying with us today until the end!

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