I asked at an IQOS store why the Centia in IQOS Irma was not sold in Tokyo!

2026-10-1 price revision: list by brand and annual cost difference

Good evening,Heated cigarette blogger Genki (@MOQLOG_JP)It is.

It is now available nationwide, but when it was first released on April 4, it was not available in Tokyo and other parts of Kanto where I live, and was only available in certain areas, right?

IQOS ILUMAEdition HEETS, the "SENTIA(in Japanese history)sentier)" has been580円のTEREAしか選択肢がなかったことから、旧価格530円で買えるSENTIAに注目が集まっていましたが、一部エリア限定ということでガックリ肩を落とした人も多いのではないでしょうか.

So I am wondering, what are the criteria for selecting this area? I am curious.

In this article, we asked the IQOS store staff to find out why Sentia was released only in certain areas, and we will share this information with you.

What is SENTIA, a cigarette exclusively for Icos Illuma?

SENTIA, a cigarette exclusively for Icos Ilma, is simply the Icos Ilma version of the existing flavor "HEETS"..

Originally, HEETS was also positioned as a low-cost version of the Marlboro series, so it can be called a low-cost version of TEREA.

フレーバー名もHEETSとまったく同じで、「HEETS〇〇〇」が「SENTIA〇〇〇」になっただけで、値段も旧価格530円据え置きと、お財布に優しいラインナップです。

However, as mentioned at the beginning of this article, the product was initially limited to certain areas and was not available in the four areas of Hokuriku, Kanto, Koshinetsu, and Tokai.

I was convinced when I heard about it! The reason for this is that it's a very good reason, but if you don't know it, you will be bothered by it.

Why SENTIA was not launched in Tokyo

SENTIA was initially launched in the following 6 areas.

• Hokkaido Area
• Tohoku Area
• Kansai Area
• China Area
• Shikoku Area
• Kyushu Area

If you look at a map of Japan, you see that the sales area is from Kansai to the west and from Tohoku to the top, with the middle of the sales area completely empty.

At first I thought it was a selection based on population, but when I actually asked the staff at the IQOS store to find out, the answer surprised me.

I was told that Philip Morris calculated the sales volume of HEETS in each area and designated the best-selling areas as test deployment areas, while eliminating the worst-selling areas..

So...the reason it was not sold in Kanto is because HEETS did not sell.

Since SENTIA is also the Irma version of HEETS, the company began test sales in areas where HEETS is more easily accepted and where HEETS sells well.

When I heard this, I felt sorry and apologized to him because I had asked him a question with such a bite (sweat).

Why SENTIA is being developed from some flavors

So far, six flavors have been launched, but 11 flavors have been applied for and approved by the Ministry of Finance.

• Sentia Deep Bronze / launch (product)
• Sentia Balanced Yellow / already on the market
• Sentia Clear Silver / launch (product)
• Sentia Fresh Emerald / launch (product)
• Sentia Frost Green / launch (product)
• Sentia Cool Jade / unreleased
• Scentia Citrus Green / already on the market
• Sentia Fresh Purple / launch (product)
• Sentia Pure Tique / already on the market
• Sentia Icy Black / launch (product)
• Sentia Tropical Yellow / already on the market

Why did we have the six types we have now? This was the same reason.

Ah... I see.

I certainly don't smoke a lot of HEETS, so I didn't know what was so popular,The six flavors released this time are the best-selling flavors..

The rest of the flavors will be released at some point in the future, but for now, let's try the most popular flavors first.

Convenience stores, the most important sales channel, are also limited in the types of products they can offer, so these circumstances are naturally related.

Will SENTIA be available nationally?

For me, in an area where it is not yet available, I was most concerned about whether or not it would be available nationwide..

In this regard, the product seems to be selling well in the Kansai region, and I think it will soon go on sale nationwide! I am sure it will be released nationwide in due course!

In fact, three months later, in July, the product was set to go on sale nationwide and can now be bought mainly at convenience stores and tobacco retailers.

I recommend SENTIA because the packaging is pretty cool, the price is low, and the taste is not bad!

Impact of the national launch of SENTIA

If Sentier is launched nationally, the existing Marlboro and Heats brands are the ones to worry about.

Each manufacturer has a fixed number of cigarettes that can be placed on the backyard tobacco shelves, so if we were to add more Scentia, we would have to reduce something instead.

Perhaps due to this, Icos officials recently announced that Marlboro Fusion Menthol and Heats Pure Tique will no longer be available.
Reference: Marlboro HeatStick® Fusion Menthol and Heats® Pure Teak will no longer be sold.

Since the Icos 3 series devices have already been discontinued and the dedicated cigarettes are priced at 20 yen more than the Irma-specific cigarettes, it is likely that the end of sales will continue in the future.

Notice of End of Sale of the Icos 3 Series

Summary of why SENTIA was sold only in the area

• Selected areas for HEETS sales.
• Sold from HEETS' popular flavors.

The flavor thing is a bit of a stretch, but it never occurred to me that they were looking at HEETS sales in their selection of areas.

When it first went on sale, I wondered why it wasn't sold in Tokyo! But the bottom line is that it wasn't sold because we didn't buy it... so we can't complain!.

I'm sure there are those who are convinced and those who are not convinced, but since it is now sold in Tokyo and all over the country, "After all, it doesn't sell in Tokyo, so we're going to stop selling it! Let's smoke it in moderation so that it doesn't become "Tokyo is not selling so well after all!

postscript

Recently, I've been trying to smoke a little bit to digest the large amount of SENTIA I've bought, and while it does feel a little light, once you get used to it, it's delicious enough.

And since it is 50 yen cheaper than TEREA, I would personally be willing to switch...since I would save 350 yen per week, or about 1,500 yen if I continue for a month.

I hope it will be released soon. So that's it for today, good night.

Frequently Asked Questions

How Was This Flavor?

Aggregates ratings in 1 click from users aged 20 or older who have actually used the selected brand. By pressing the button, you agree that you are 20 or older and that your response will be used for anonymous aggregation. Response counts are displayed from 5 or more. Options are limited to brands registered in the product master.

Brand to Rate Select a BrandSentia Balanced Yellowセンティア・バランスド・ゴールドScentia Citrus GreenSentia Clear SilverSentia Cool JadeSentia Deep Bronzeセンティア・フレッシュ・コーラルSentia Fresh EmeraldSentia Fresh PurpleSentia Frost GreenSentia Icy Blackセンティア・アイシー・パープルセンティア・ジューシー・レッドSentia Pure Tiqueセンティア・スムース・ゴールドセンティア・スムース・バイオレットSentia Tropical Yellowセンティア・アイシー・レッドセンティア・パープル・カプセルセンティア・グレープフルーツ・カプセルセンティア・ブラックセンティア・コバルト・ブルーセンティア・パッション・フルーツ・カプセル

12345

1 Did not suit me — 5 Liked it

When you select a brand, the average is displayed if there are 5 or more responses.

Also rate sweetness, menthol, etc.