Review of IQOS Irma's new flavor "Axia" without discovery; does the $450 cigarette taste good?

2026-10-1 price revision: list by brand and annual cost difference

Good evening,Heated cigarette blogger Genki (@MOQLOG_JP)It is.

This time it is being tested and deployedIQOSのnew flavor."axiaThe "reviewWe will deliver the

We were given all the flavors by a kind-hearted follower,Once again, I would like to share my thoughts "as they are" without any consideration for Philip Morris.

What is Axia, the exclusive flavor for IQOS Irma?

As this is a new flavor of Icos, which has the number one market share in Japan, it is indeed not unknown to anyone, but let me briefly introduce what kind of brand it is.

brand nameAxia
Sales AreaHokkaido, Fukuoka Limited
flavor5 types
launch (product)From: January 11, 2024
price480 yen

What is noteworthy about Axia is its price tag of less than one coin.There is no doubt that this product was launched to fill the price gap between dedicated cigarettes, which are often compared to those of other companies.

Currently in the middle of test marketing,Test runs are currently only available in Hokkaido and Fukuoka, but if only convenience store shelves can be secured, a nationwide rollout is likely to be swift.

Review and reputation of Axia, a new flavor of Icos ILUMA.

All flavors and reviews of Aksia exclusively for Icos Ilma

Until now, there have only been two types of Icos on the market: the standard line (Marlboro and Terrier) and the reasonable line (Heats and Sentia),This time, Axia is released as the third low-cost line, which is even cheaper.

Today's heated cigarette users have discerning palates, and it is quite possible that "cheap and tasteless" products will not sell at all.

Is Axia really tasty? Does it taste bad? We have smoked each flavor and would like to share our thoughts with you.

Click here to read TEREA's flavor review.

Click here for a flavor review of SENTIA.

Exclusive for Icos Ilma Axia RICH TOBACCO Axia Rich Cigarette

Among Axia's regular flavors,Rich Tobacco" which seems to be the most tobacco-like.

When I open the lid and smell it, there is a subtle oenie in the air, but I smoke it anyway.

Thoughts on the taste of Axia Rich Cigarettes for IQOS ILUMA

Terrier also has a flavor called Rich Regular, but it tastes a bit rough instead of smooth.

Not so peculiar, not so sweet, tobacco if you can call it tobacco-like.I don't know if it's like that...just smokable but not tasty or tasteless.

Thoughts on the scent of Axia Rich Cigarette for IQOS ILUMA

The taste wasn't as bad as I thought it would be, but this smell that stung my nose. It did not suit me at all.

One or two of the best smelling IQOS flavors I've smoked in the past.And this should never be smoked near non-smokers.

General Comments on Axia Rich Cigarette for IQOS ILUMA

The taste is neither good nor bad, but the smell is just too smelly.

Maybe it is a tobacco-like smell in a way,I think many people may not like Axia Rich Tobacco.

full-bodied	flavor	fragrance
(4 / 5.0)	(3 / 5.0)	(1 / 5.0)

Axia SMOOTH TOBACCO for Icos Ilma Axia Smooth Tobacco

In Axia's regular flavors,It is a "smooth tobacco" with a medium light impression.

I have a bad feeling about it because it smells something like rich tobacco, but I'll smoke it anyway.

What do you think of the taste of Axia Smooth Cigarettes for IQOS ILUMA?

Ah, this is it! and unlike rich tobacco, it tastes as smooth as the flavor name.

The flavor is not peculiar and very easy to smoke,It was more of a light flavor than a medium light, and I liked it a lot.

Thoughts on the scent of Axia Smooth Cigarettes for IQOS ILUMA

I thought I would hate it if it smelled bad...but unless I put my nose very close to it, I don't smell it that much.

I'm not saying there is no smell, but it is heaven and earth compared to Axia's rich tobacco,I think the smell is quite controlled.

General Comments on Axia Smooth Cigarette for IQOS ILUMA

It may be insufficient for those who smoked stronger flavors,It is a safe flavor that can be enjoyed by all.

The smell is not too bad, and as someone who is used to terrier, I would give this flavor a passing grade.

full-bodied	flavor	fragrance
(3 / 5.0)	(4.5 / 5.0)	(4 / 5.0)

Axia CREAR TOBACCO for Icos Ilma Axia Clear Cigarette

In Axia's regular flavors,Clear Tobacco" in a super light-like package color.

The smell of the stick before heating is still not good, but I have high expectations as the smooth tobacco was good.

What do you think of the taste of Axia Clear Cigarettes for IQOS ILUMA?

The taste is not that different from smooth tobacco, but it feels much lighter when smoked with the same force due to the heavy draw.

That said, I'm tired of smoking with all my energy every time.Super light flavorIt was.

Thoughts on the scent of Axia Clear Cigarettes for IQOS ILUMA

It still smells bad if you put your nose close to it when it is heating up...,When I smoked it, I didn't smell it at all.

If it doesn't smell as bad as this, I think it is an OK level for room smoking.

General Comments on Axia Clear Cigarette for IQOS ILUMA

To be honest, the smoking experience is not that great, but the low odor is highly appreciated.

In this day and age, it is necessary to be considerate of those who do not smoke, so I recommend this flavor for those who are concerned about the smell.

full-bodied	flavor	fragrance
(1.5 / 5.0)	(4 / 5.0)	(5 / 5.0)

Exclusive for AICOS ILMA Axia DARK GREEN Axia Dark Green

Axia's only royal menthol. It is a dark green "dark green" with a darker green color that seems to have a so-so menthol strength.

Menthol is menthol, but it smells like something is added.

Thoughts on the taste of Axia Dark Green for IQOS ILUMA

Dark green is as cool and refreshing as it looks,Menthol that stings, not the full-bodied type.

With a fairly strong menthol feel and yet simple taste, I think this is a pretty tasty flavor.

Thoughts on the scent of Axia Dark Green for IQOS ILUMA

There was no dark green or unpleasant odor at all when I smoked it.

Was the first rich tobacco I smoked too smelly? The smell is only subtle and the flavor is quite excellent.

General Comments on Axia Dark Green for IQOS ILUMA

The dark green is quite complete, so much so that if you are a Terrier Menthol or Scentia Frost Green smoker, you may want to switch.

It has a simple taste, but it is not peculiar and offers sufficient coolness.

menthol	flavor	fragrance
(4.5 / 5.0)	(4 / 5.0)	(4.5 / 5.0)

Axia PURPLE AROMA exclusively for AICOS ILMA Axia Purple Aroma

This is also Aksia's only flavored menthol, but the "Purple Aroma" is a popular berry-like package that makes it fun to count.

It is a little cheap, but when you open the box, you can smell the nice scent of berries.

What do you think of the taste of Axia Purple Aroma for IQOS ILUMA?

When the package was opened, the aroma seemed quite sweet, but the menthol was unexpectedly strong.

The berry flavor is moderate, which is good for those who don't like sweet.

What do you think of Aksia Purple Aroma for IQOS ILUMA fragrance?

As the product name suggests, the aroma is firmly berry-like.

The sweet and sour taste is well expressed and there is a nice aroma, but the taste is sharper than expected, so don't be fooled by the smell.

General Comments on Axia Purple Aroma for IQOS ILUMA

Personally, I prefer a more robust berry flavor, which is why I came up with these numbers.

However, the scent is excellent, so,Refreshing and refreshing berry flavorIt was like that.

menthol	flavor	fragrance
(4 / 5.0)	(3.5 / 5.0)	(5 / 5.0)

Package of Axia, exclusive for Icosilm, etc.

Sorry for the messy headline, but since it is a new flavor, I will introduce it lightly.

There is one point in particular that I would like to bring to your attention in this Axia, so if you are not familiar with it, please check it out.

Axia packaging with NEW markings

This is terribly unimportant information, but I'm sure it will be the same when it is released nationally, just for reference.

The word "NEW" is written around the "A" in Axia and "IQOS ILUMA exclusive" is written above the lowercase "a", so please use this as a guide when buying at convenience stores.

However, the word "Axia" is printed in large letters, so unless you have bad eyesight, I don't think you will make a mistake, but just in case....

There is no QR code on the Axia package!

There is no pack code (QR code) printed on the Axia package, although the official website already states this.

You're cheap, that's not going to raise your points! I can hear Philip Morris saying, "That's a little disappointing.

It is getting harder to accumulate points for free, so I wondered again.....................

Recent IQOS pack code drawings have been all 0 pts! I compared the number of coins won over the past 5 years.

Axia sticks are distinguished by the color of the flavor ring.

They are cute when laid out like this. Axia Stick is also easy to recognize because the flavor colors are printed on the wave pattern.

Dark blue is rich tobacco, blue is smooth tobacco, light blue is clear tobacco, green is dark green and purple is purple aroma.

Never mind that you can't see the logo on the clear cigarette because it's not a printing error, but a photography error (sweat).

Summary of smoking Axia exclusively for Icos Irma

At 480 yen, it is the cheapest brand among Icos' exclusive cigarettes, but I think it is pretty good except for the rich tobacco.

That's the kind of taste that those who smoke Scentia can fully consider switching to, so if you're in an area where it's not yet available, please give it a try when it goes on sale nationwide!

How Was This Flavor?

Aggregates ratings in 1 click from users aged 20 or older who have actually used the selected brand. By pressing the button, you agree that you are 20 or older and that your response will be used for anonymous aggregation. Response counts are displayed from 5 or more. Options are limited to brands registered in the product master.

Brand to Rate Select a BrandTerrier Rich Regularterrier regularTerrier Balanced RegularTerrier Smooth Regularテリア・ウォーム・レギュラーテリア・ルビー・レギュラーテリア・クリア・レギュラーTerrier Mentholterrier mintTerrier Black MentholTerrier Black Purple MentholTerrier Black Yellow Mentholテリア・ブラック・ルビー・メンソールテリア・ブラック・サンシャイン・メンソールテリア・ブラック・フューシャ・メンソールTerrier Yellow MentholTerrier Fusion MentholTerrier Purple MentholTerrier Tropical MentholTerrier Bright Mentholテリア・サン・パールテリア・オアシス・パールテリア・リビエラ・パールテリア・シャイン・パールテリア・ベルベット・パールテリア・ステラー・パールテリア・ブロッサム・パールテリア・パープルテリア・パールSentia Balanced Yellowセンティア・バランスド・ゴールドScentia Citrus GreenSentia Clear SilverSentia Cool JadeSentia Deep Bronzeセンティア・フレッシュ・コーラルSentia Fresh EmeraldSentia Fresh PurpleSentia Frost GreenSentia Icy Blackセンティア・アイシー・パープルセンティア・ジューシー・レッドSentia Pure Tiqueセンティア・スムース・ゴールドセンティア・スムース・バイオレットSentia Tropical Yellowセンティア・アイシー・レッドセンティア・パープル・カプセルセンティア・グレープフルーツ・カプセルセンティア・ブラックテリア・ブラック・ミント・パールテリア・ゴールデン・ブリーズ・パールセンティア・コバルト・ブルーセンティア・パッション・フルーツ・カプセル

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1 Did not suit me — 5 Liked it

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