IQOS Electric Purple Price and Release Date | Differences Between Standard Colors and Limited Models

Hello, I'm Genki, a heated tobacco blogger. IQOS ILUMA i Electric Purple is a color added as a new shade to the standard lineup rather than a limited-quantity model. Here is an organized summary of the prices for the 3 models and the differences in release dates across official sales channels, convenience stores, and duty-free shops.

Prices of the 3 Electric Purple Models

Page 2 of the PMJ release material dated 2026-1-29lists these prices. Suggested retail prices are separate from prices after time-limited discounts or coupons. This table does not guarantee current discounted prices at each retailer.

Domestic General Release from 1/29, Convenience Stores from 2/3

Source:IQOS Official Announcement of New Standard Model Color, and the manufacturer material above. The "4 stores nationwide" mentioned in the release material reflects the store lineup as of 2026-1. Please check the latest official information for current store locations.

Different Sales Category from Limited Neon and Remix Models

Official announcements present Electric Purple as an additional color for the standard models. Please distinguish the model names, release periods, and sales categories from the limited-quantity2023 Neon Modeland ... and2026 Remix Model.

Being classified as a standard color also does not mean every store always has it in stock or that it will remain on sale indefinitely. We have retracted previous statements such as "little worry about not being able to buy one" and "guaranteed to be available on the official online store."

Separating Color Impressions from Inventory Checks

Claims in the previous text such as "looks calmer in person than in photos" and "easy to use in business settings" did not cite any sources. Because we cannot confirm that these represent a consensus view, this page makes no such assertions. Actual appearance also varies depending on lighting, screens, and the material of each model. Please compare official photos alongside the exact model name.

Current store-by-store inventory and restock schedules have not been verified. We have organized this page so that immediate post-launch sellout information is not presented as the sales status in 2026-10. Please check with the retailer for your desired model and color before purchasing.

Along with choosing a device, you can also check theCompatible Stick Chart. Tobacco sticks for the ILUMA i series and products for blade-type IQOS devices are different.

Correction & Consolidation (2026-10-20): We consolidated duplicate articles covering the prices and retailers of the same new color and organized the launch channels and dates. Unsourced generalizations of user reviews and speculation about current inventory have been removed. This article has not been rewritten as a new hands-on device review.

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