IQOS ILUMA / ILUMA i Dedicated Stick Price Revision Summary｜Price Increase from 2026-10

2026-10-1 price revision: list by brand and annual cost difference

Hello, I'm Genki, a heated tobacco and e-cigarette blogger.

Starting Thursday, 2026-10-1, 'TEREA' and 'SENTIA' tobacco sticks exclusively for IQOS ILUMA i, as well as 'MIIX' exclusively for lil HYBRID, will increase in price.

Following a price revision just in 2026-4, this marks another price hike in less than half a year. All varieties are affected, with the increase ranging from 20 to 30 yen per 1 pack.

In this article, based on official information and what is currently known, we have summarized the affected brands, revised prices, and the background behind the price increase.

Price Hike Starting 2026-10-1! Affected Brands Are TEREA, SENTIA, and MIIX

This price revision covers 3 brands: 'TEREA' and 'SENTIA' exclusively for IQOS ILUMA i, and 'MIIX' dedicated tobacco sticks for lil HYBRID.

The revised prices will be 620 yen → 640 yen for TEREA, 570 yen → 590 yen for SENTIA, and 560 yen → 590 yen for MIIX.

series	current price	Revised price	price hike
TEREA (IQOS)	620 yen	JPY 640	20 yen
SENTIA (IQOS)	570 yen	590 yen	20 yen
MIIX（lil HYBRID）	560 yen	590 yen	30 yen

Details on the official website can be viewed after logging in. Please be sure to check the latest prices before purchasing.

All 27 varieties of TEREA go from 620 yen → 640 yen

The flagship brand 'TEREA' for IQOS ILUMA i has a total of 27 varieties on sale as of 2026-9. It offers a wide lineup including regular, menthol, and pearl (capsule) flavors.

TEREA cost 580 yen until 2026-3, rose to 620 yen in the month-4 price hike of the same year, and will now be revised further to 640 yen. Because that is a 60 yen increase in just over half a year, it is a tough revision for regular TEREA users.

Major flavors include TEREA Rich Regular, TEREA Menthol, TEREA Black Menthol, and TEREA Oasis Pearl. All varieties are subject to the price increase.

All 20 varieties of SENTIA go from 570 yen → 590 yen

The lower-priced 'SENTIA' lineup has a total of 20 varieties on sale as of 2026-9. Known for being priced 50 yen cheaper than TEREA, its move to 590 yen maintains the 50 yen price difference.

センティアも2026年3月までは590円でしたが、4月の値上げで570円になり、今回590円へと改定されます。テリアと同じく半年で60円の値上がりです。

SENTIA has a rich selection of menthol and capsule flavors. Since it stays in the 500-yen range even after the price hike, it will likely remain an option for those looking to keep costs down.

MIIX increases by 30 yen from 560 yen → 590 yen

There are 4 varieties in total of 'MIIX,' the dedicated tobacco stick for lil HYBRID. This time, the price increases by 30 yen from 560 yen to 590 yen.

Because MIIX requires both the lil HYBRID device and a liquid cartridge, the price hike will likely affect overall running costs. The 4 varieties are Velvet, Ice Plus, Ice, and Mix.

lil HYBRID users should check this revision to see how it applies to them.

What Is Behind the Price Hike? Likely Impact of the 2026-10 Tobacco Tax Increase

Philip Morris Japan has not officially stated the reason for this price increase. However, considering the timing of 2026-10-1 and the simultaneous price hikes for other companies' heated tobacco sticks, the tobacco tax increase appears to be a factor.

Since there was just a price hike in month 4, this marks the 2nd price increase in half a year for users. Close attention should be paid to future price trends.

Important Notes for Use

Tobacco products and e-cigarettes cannot be used by persons under 20 years of age. Pregnant or nursing women and those with health concerns should refrain from using them.

When smoking or using the device, please check whether smoking is permitted in the area and remember to be considerate of those around you.

The prices, specifications, and sales status in this article reflect information at the time of writing. Please check each manufacturer's official website for the latest information.

Related Articles to Read Together

• 2026-10 Tobacco Price Increase | Explaining New Prices of Major Brands and Reasons for the Hike
• [2026] Summary of Carton Prices and Retailers for IQOS 'TEREA' and 'SENTIA'
• Comparing All 21 TEREA Flavors for IQOS ILUMA! What Is the Difference Between SENTIA and TEREA? New Flavors? Oasis Pearl Resale Confirmed!

summary

In this article, we summarized the price revision for IQOS ILUMA i and lil HYBRID dedicated tobacco sticks taking effect on 2026-10-1. All varieties of TEREA, SENTIA, and MIIX are subject to the price hike.

Some people may buy in bulk before the price increase, but please purchase within reasonable limits. We will continue updating this article as further pricing information becomes available.

Tobacco products cannot be used by persons under 20 years of age. When using them, check whether smoking is permitted in the area and be considerate of those around you.

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Brand to Rate Select a BrandTerrier Rich Regularterrier regularTerrier Balanced RegularTerrier Smooth Regularテリア・ウォーム・レギュラーテリア・ルビー・レギュラーテリア・クリア・レギュラーTerrier Mentholterrier mintTerrier Black MentholTerrier Black Purple MentholTerrier Black Yellow Mentholテリア・ブラック・ルビー・メンソールテリア・ブラック・サンシャイン・メンソールテリア・ブラック・フューシャ・メンソールTerrier Yellow MentholTerrier Fusion MentholTerrier Purple MentholTerrier Tropical MentholTerrier Bright Mentholテリア・サン・パールテリア・オアシス・パールテリア・リビエラ・パールテリア・シャイン・パールテリア・ベルベット・パールテリア・ステラー・パールテリア・ブロッサム・パールテリア・パープルテリア・パールSentia Balanced Yellowセンティア・バランスド・ゴールドScentia Citrus GreenSentia Clear SilverSentia Cool JadeSentia Deep Bronzeセンティア・フレッシュ・コーラルSentia Fresh EmeraldSentia Fresh PurpleSentia Frost GreenSentia Icy Blackセンティア・アイシー・パープルセンティア・ジューシー・レッドSentia Pure Tiqueセンティア・スムース・ゴールドセンティア・スムース・バイオレットSentia Tropical Yellowセンティア・アイシー・レッドセンティア・パープル・カプセルセンティア・グレープフルーツ・カプセルセンティア・ブラックテリア・ブラック・ミント・パールテリア・ゴールデン・ブリーズ・パールセンティア・コバルト・ブルーセンティア・パッション・フルーツ・カプセル

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