[Summer 2026] Up to 2,000 Yen Off IQOS ILUMA i! Summer Discount Campaign Begins

2026-10-1 price revision: list by brand and annual cost difference

Hello, I'm Genki, a heated tobacco and e-cigarette blogger.

On 8/5/2026 (August), news from kakaku.com revealed that a 'Summer Discount' campaign targeting the IQOS ILUMA i series has begun. Offering up to 2,000 JPY off eligible models, this great-value promotion is already creating a buzz among tobacco users.

In this article, we cover everything currently known about the discount, the models expected to be eligible, and important points to keep in mind when taking advantage of the campaign.

What Is the 'Summer Discount' Campaign?

This 'Summer Discount' is a limited-time promotional offer conducted by Philip Morris Japan for buyers of the 'IQOS ILUMA i' heated tobacco series. Starting on 8/5 (August), eligible devices are expected to be available at up to 2,000 JPY off.

The IQOS ILUMA i series is a highly popular heated tobacco line among smokers switching from conventional cigarettes. Although regular prices vary by model, taking advantage of campaigns like this lets you get one at a much better price.

However, at the time of writing, no official announcement has been released by IQOS yet. Based on the breaking report from kakaku.com, this article organizes the key points you should know.

Models Expected to Be Eligible and Their Prices

While there is no official announcement yet, judging from past trends, 'IQOS ILUMA i', 'IQOS ILUMA i PRIME', and 'IQOS ILUMA i ONE' are expected to be the main models eligible for the discount. Older IQOS ILUMA series models may also be included.

Based on previous campaigns, the expected discounted prices are as follows.

model	Regular Price (Tax Included)	Discount Amount (Expected)	Discounted Price (Expected)
IQOS ILUMA i PRIME	9,980 yen	2,000 JPY OFF	7,980 yen
IQOS Irma i	6,980 yen	2,000 JPY OFF	4,980 yen
IQOS ILUMA i ONE	3,980 yen	1,000 JPY OFF (?)	2,980 yen
IQOS ILUMA PRIME (Older Model)	9,980 yen	2,000 JPY OFF	7,980 yen
IQOS ILUMA (Older Model)	6,980 yen	2,000 JPY OFF	4,980 yen
IQOS ILUMA ONE (Older Model)	3,980 yen	2,000 JPY OFF	1,980 yen

Up until now, the ILUMA i ONE has typically received a 1,000 JPY discount, and it is highly likely to be treated the same way this time. Whether older models are included is another detail to watch for in upcoming announcements.

What Are the Campaign Period and Participating Stores?

Although kakaku.com's breaking report states that the campaign starts on 8/5 (August), the end date and participating stores have not yet been disclosed.

Major IQOS discount campaigns are typically held at convenience stores nationwide (Seven-Eleven, FamilyMart, Lawson, etc.), IQOS stores, and the official online store. This 'Summer Discount' is expected to roll out across those same channels.

At convenience stores, discounts are often applied through each chain's point-membership app or program, and specific conditions may apply. If you want to be sure of purchasing one, checking the official online store is the safest bet.

Depending on when the end date falls, a last-minute rush of buyers can also be expected. We will share the latest updates on this blog, and we also recommend checking the official IQOS website frequently.

Looking Back at Past Discount Campaigns

IQOS has regularly held 2,000 JPY discount campaigns timed to new product launches and seasons. In 2026 alone, they have already run the 'New Year Discount' in month 1 (January) and the 'Fresh Green Discount' in month 5 (May).

During the previous 'Fresh Green Discount', the new Electric Purple color added in month 2 (February) was included in the discount for the first time, giving many users a chance to buy it at a bargain. We can expect new and popular colors to be included in this Summer Discount as well.

Information on past campaigns is summarized in detail in the article below.

Related Articles to Read Together

• Comprehensive list of IQOS Irma discount coupons and promotions! How to buy Icos at convenience stores and other places at a discount
• When is the [2024 Latest] Aicos Irma i(i) campaign? Summary of Icos Discount Campaigns at Convenience Stores

Important Notes for Use

Tobacco products and e-cigarettes cannot be used by persons under 20 years of age. Also, please refrain from use if you are pregnant, nursing, or have concerns about your physical condition.

When smoking or using the device, please check whether smoking is permitted in the area and remember to be considerate of those around you.

The prices, specifications, and sales status in this article reflect information at the time of writing. Please check each manufacturer's official website for the latest information.

summary

The 'Summer Discount' that started on 8/5/2026 (August) is a campaign where you can buy the IQOS ILUMA i series at up to 2,000 JPY off. Although details are still limited at the moment, a large-scale discount in line with previous promotions is expected.

If you plan to purchase one at a convenience store or online store, keep an eye out for upcoming official announcements and make the most of this opportunity to get an IQOS at a great price.

We will post updates on this blog as soon as new information arrives, so please bookmark us and stay tuned. Until next time, enjoy a great heated tobacco life!

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