The surprising truth about why GlowPro Slim is more popular than Hyper, as told by a BAT representative.

Hello,Heated cigarette blogger Genki (@MOQLOG_JP)It is.

Today I would like to share with you all the topic of BAT's glow.

You may have noticed that we recently launched the newest model in the GlowPro series, the GlowPro Slim, instead of the GlowHyper series.

When I received the release from BAT's PR team, I wondered why a new product in Glow Pro instead of Glow Hyper? I wondered why, but I had previously participated in the "BAT Japan Business Strategy BriefingI was able to speak directly to the person in charge at

Moreover, it is now sold out and very popular.

good day (daytime greeting)GlowPro SlimのBacking Popularity“Surprising Truth"We were able to hear from BAT, so please take a look!.

You may be able to clear up a few things that have been bothering you about glow.

Why GlowPro Slim is so popular and the surprising truth

When Glow was first released, there were only models that used slim-sized cigarette sticks, but in April 2020, Glow Hyper, which uses thicker sticks to achieve a smoking experience on par with Icos, was launched.

BAT, sensing a positive response to this, switched to a hyper push at once and focused on expanding sales of the hyper, including adding flavors as well as product prices..

In exchange, the series using slim-size tobacco sticks has clearly lost some of its power, as you must have felt the price reversal phenomenon where the latest model Hyper is cheaper to buy, the release of limited edition models, and the decrease in flavors rather than increase in number of flavors.

Needless to say, this is to expand sales of Glow Hyper, and we were able to hear such talk from the BAT representative.

So why did we decide to launch a new model in the under-the-radar GlowPro series? And why is it so popular that it is sold out? I'm curious!

In fact, the ratio of users was almost the same!

Since almost everyone around me has switched to the Glow Hyper series, I thought that most Glow users were using Hyper or Hyper Plus... but apparently not.

The person in charge told us that about half of the users of the older models, such as the Glow Pro and Nano, use slim-type cigarette sticks, and that they cannot afford to neglect them..

Even with such a large price difference, half of the users do not leave even if you reduce the number of compatible models or reduce the number of flavors...it's amazing, isn't it?

As a company, we want to push Hyper, but we also need to approach professional users, which is the reason for the slim launch and why it is so popular.

GlowPro users are hot!

It is no exaggeration to say that many of the Glow Pro and other older Glow users have been using Glow since its initial launch, when Glow was still struggling, and have continued to support Glow.

Moreover, with difficulty, the thicker stick of the Glow Hyper is not well accepted by the old Glow users, and there are many harsh comments on the official website.

Not only do people say that the hyper doesn't fit... but a lot of users pushing GlowPro have said so on the official website.

If the Pro is gone, I will quit Glow itself! In a sense, the Pro Series is a device born not from the company, but from the users..

A fact that also accounted for almost half of the share of the dedicated cigarette market!

I was also surprised to learn that the sales ratio of BAT's heated tobacco products for hyper and professional use is about the same..

We heard that the number of users was also half of the total, which was expected, but it is surprising that the composition ratio is so close despite the different flavors.

Numbers don't lie, and it is this kind of evidence that has kept GlowPro alive, and even led to the decision to launch a new device.

Management is wondering whether it should go with both the Hyper Series and the Pro Series or continue to focus on the transition to Hyper in accordance with its strategy.

In that sense, the sales of the Slim this time may be a major factor in making a decision for future development.

Summary of why GlowPro Slim is so popular

As you can imagine if you've read this far, the reason GlowPro Slim is so popular that it sold out is that there are still a large number of professional users to begin with!.

Moreover, I think it sells much better than the limited-edition Glow Hyper because it has many old fans, not just users who buy it because it's cheap.

And it's the first new model in two years, since the Glow Pro was launched in 2019.

It is no wonder that this new device is so popular among professional users, since it is a "new device that has finally been released.

I didn't really understand it myself until I heard the BAT representative talk about it, but I see...it's selling like it was meant to sell.

Why is it more expensive than the Hyper Series?

The question for professional users is why is it more expensive than the Hyper Series? Why is it more expensive than the Hyper Series?.

I have talked to them a bit about this as well and hope it is helpful.

I would like to tell you as a premise that both GlowPro and GlowPro Slim are quite inexpensive propositions (compared to other companies).
However, since we have a policy of promoting hyper, our first priority is to get people to pick up the product, even if it is currently in the red, as an upfront investment.

It is true that the Hyper Plus, which is a newer model like the Slim, is extremely inexpensive at 480 yen, but the Slim is only 1,980 yen, which is fairly normal, so we tend to think that it is somewhat "expensive.

As old fans may know, the list price of the first Glow was 8,000 yen.

Not only Glow, but Plume as well, but if you want to do business with a normal device, the price is usually on par with Icos today.

In that sense, 980 yen for the Pro and 1,980 yen for the Slim are not expensive, and I think even these are on the edge of being profitable..

The reason why Hyper and Hyper Plus are cheaper is that, as I mentioned earlier, they are like an advertising expense to promote Hyper, and they are just sold without regard to profitability, so we shouldn't compare them to that.

The 18650 batteries used in Hyper and Pro cost around 1,000 yen by themselves... If you think about it, you will see that both Hyper and Pro are being offered at a sufficiently low price.

Related Articles on GlowPro Slim

postscript

BAT is not a volunteer either, so they have to quit selling products that don't sell, which is natural.

I too was disappointed when GlowSense was discontinued, but it is a given that devices and flavors that everyone no longer uses, whether I use them or not, will disappear.

Whether the GrowPro series will survive in the future depends on the users.

We hope you will support the GrowPro Series for yourself and for everyone else.

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