IQOS ILUMA i PRIME Ginza Limited Edition Model: Features, Price & Store Guide [Limited to 1,814 Units]

2026-10-1 price revision: list by brand and annual cost difference

Hello, I'm Genki, a heated tobacco and e-cigarette blogger.

On 2026/9/4, IQOS's first global flagship store, "IQOS Flagship Ginza," opened in Ginza, Tokyo.

To celebrate the opening, a limited-quantity model available exclusively at this store—the "IQOS ILUMA i PRIME Ginza Limited Edition Model Set"—is on sale in a limited run of 1,814 units.

In this article, I've summarized the features, price, store details, and notable reviews of the Ginza Limited Edition model!

Basic Information on the Ginza Limited Edition Model

First, I've summarized the basic information for this newly released limited model in the table below.

Item	Details
Product name	IQOS ILUMA i PRIME Ginza Limited Edition Model Set
Price	11,980 yen (tax included)
Contents	IQOS ILUMA i PRIME device + Set of 2 Yamanaka lacquerware glasses
Quantity	Limited to 1,814 units (engraved with serial number)
color	Oasis Blue
Release Date	2026-9-4 (Fri)
Sales Locations	IQOS Flagship Ginza only (not sold online or at other stores)

"IQOS Flagship Ginza" is the world's first global flagship store for IQOS. With an interior themed around the natural beauty and four seasons of Japan, it is a special store offering product experiences and personalization services.

What Is the Design Like? Special Oasis Blue Edition

The color of the limited model is "Oasis Blue." It features a design where nature and passion resonate to celebrate the dawn of the new flagship store born in Ginza.

Oasis Blue is used not only on the device body itself, but also on the special packaging and the Yamanaka lacquerware glasses. The wrap cover is engraved with "GINZA EDITION," and the holder features matching lettering.

According to reviews from people who actually purchased it, the real-life impression matches the photos closely, and the wrap cover has an exquisite textured feel that feels great in the hand. Also, serial numbers are handed out in random order, so you cannot choose an early number.

Price, Store Location & Important Purchasing Notes

The price is 11,980 yen (tax included). It pairs the ILUMA i PRIME device with a set of 2 Yamanaka lacquerware glasses—a package unique to this limited set.

It is sold exclusively at "IQOS Flagship Ginza." It cannot be purchased from the online store, other IQOS stores, or convenience stores. The store address is 1-8-14 Ginza, Chuo-ku, Tokyo, and business hours are 11:00–20:00.

Because quantities are limited, sales will end as soon as stock runs out. While restock timing is not officially announced, there have been reports of restocks several days after launch. If you want to be sure of getting one, calling the store to check stock before visiting is recommended.

Please note that because this is a limited model, replacements in the event of a malfunction may be handled with another product offering equivalent functions.

Hands-On Review Impressions & Points to Note

Looking at reviews from actual buyers, the following impressions stand out:

• The Oasis Blue coloring is vivid, and the actual product looks even more luxurious than in photos
• The textured feel of the wrap cover is pleasant and makes you want to keep touching it
• The Yamanaka lacquerware glasses are compact yet elegant, with a color tone unified with the device
• Having an engraved serial number gives it a strong sense of exclusivity

On the other hand, some noted that because the glasses are included, the overall box is heavy and slightly bulky to carry home. For those who value design and exclusivity, I think this model offers very high satisfaction.

Usability of the device itself is identical to the existing ILUMA i PRIME. I've covered the features and reviews of the ILUMA i series in previous articles, so please check those out as well.

Related Articles to Read Together

• Thorough Breakdown of the Features and Differences of IQOS ILUMA i, ONE, and PRIME!
• Summary of the differences between IQOS Irma and Prime, with details from IQOS staff.
• IQOS ILUMA i Reviews & Reputation Summary | How Is It Really?

summary

In this article, I summarized the features, price, and store details for the "IQOS ILUMA i PRIME Ginza Limited Edition Model Set" commemorating the opening of IQOS Flagship Ginza.

As a special model limited to 1,814 units, its Oasis Blue design and Yamanaka lacquerware glass set are very appealing. Since it cannot be bought online, please visit the Ginza store if you're interested.

Tobacco products cannot be used by persons under 20 years of age. Please check whether smoking is permitted in the area and always be considerate of those around you.

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