2026-10 Heated & Conventional Tobacco Price Hike List｜When Does It Start & Price Comparison

2026-10-1 price revision: list by brand and annual cost difference

Hello, I'm Genki, a heated tobacco and e-cigarette blogger.

2026年10月1日（改定前発表当時）から、加熱式たばこスティックの価格改定が実施されます。IQOS用のTEREA・SENTIA、lil HYBRID用のMIIX、glo用のラッキーストライク・ネオ・ケント・ヴァルトなど、主要ブランドが一斉に値上げされます。

Another price hike less than half a year after the month-4 price increase. With a wave of tax hikes also hitting conventional cigarettes, smokers are understandably concerned about the impact on their household budgets.

In this article, we summarize the major heated tobacco brands scheduled for price increases in 2026-10 along with their new prices, and explain the background of the price hike and ways to cope!

List of Heated Tobacco Brands Increasing in Price in 2026-10

現時点で明らかになっているのは、フィリップモリスのIQOSイルマアイ専用「TEREA」「SENTIA」、lil HYBRID専用「MIIX」、BATのglo専用スティックです。いずれも2026年10月1日（改定前発表当時）（木）に価格が改定されます。

series	current price	Revised price	price hike
TEREA	620 yen	JPY 640	20 yen
SENTIA	570 yen	590 yen	20 yen
MIIX	560 yen	590 yen	30 yen
Lucky Strike (glo hyper)	480 yen	500 yen	20 yen
neo (glo hyper)	530 yen	570 yen	40 yen
Kent (glo hyper)	520 yen	550 yen	30 yen
VIRTO (glo hilo)	580 yen	600 yen	20 yen

As of 2026-9, a total of 27 varieties of TEREA, 20 varieties of SENTIA, and 4 varieties of MIIX are on sale. All varieties are subject to the price increase.

また、プルームの一部銘柄も10月1日（改定前発表当時）から値上げが予定されていますが、具体的な新価格は公式発表を待ちましょう。

Why Are Prices Going Up? Relationship with the Tax Hike

Although none of the companies have explicitly stated the reason for the price hike, judging from the 2026-10-1 timing, the tax increase on heated tobacco sticks is seen as the main factor.

Heated tobacco is scheduled for phased tax increases starting in 2026, and following month 4, the tax rate will be raised again in month 10. The purpose is to correct the tax rate gap with conventional cigarettes.

Conventional cigarettes are also continuing to see price hikes due to tax increases and rising raw material costs, spreading higher costs across all smokers.

How Do Smokers Feel? How Will They Respond to the Price Hike?

According to a large-scale awareness survey conducted by RELAZO (covering 49,879 men and women aged 20 to 69 nationwide), current smokers account for 22.9%. The most commonly smoked products were conventional cigarettes at 57.5% and heated tobacco at 39.9%.

Even after the price hike, 49.6%—nearly half—said they 'want to keep smoking the same brand,' while 25.6% said they 'want to switch to a slightly cheaper tobacco brand' and 17.4% said they 'want to quit smoking.'

There is also data showing that at 600 yen per pack, about 4 out of ten smokers consider quitting, and at 1,000 yen, about 9 out of ten consider quitting. Economic disparities are also visible: among those with an annual income under 400 man-yen, 47.0% said they would quit at the 600 yen mark, whereas among those earning 1,500 man-yen or more, only 25.6% said so.

The price increase for heated tobacco is 20 to 40 yen, but when combined with the month-4 hike, some brands have risen by 60 yen or more in half a year, which is no small burden.

Countermeasures and Points to Note Before the Price Hike

Countermeasures you can take before the price hike are as follows.

• Buy in bulk before the price increase takes effect
• Purchase using electronic money or credit cards that offer point rewards
• Switch to more affordable brands such as SENTIA or Lucky Strike
• Reduce the number of sticks used or consider quitting smoking

However, buying in bulk also carries risks regarding storage space and quality deterioration. Pay attention to expiration dates and storage methods, and choose the approach that suits you.

What About Price Increases for Conventional Cigarettes?

For conventional cigarettes as well, some brands are scheduled for price increases around 2026-10. However, as of the time of writing, specific new prices have only been announced for a limited number of products, so let us wait for official announcements from each manufacturer for details.

During past tax increases, heated tobacco and conventional cigarettes have tended to raise prices in tandem. We summarized the JT conventional cigarette price increase list in a previous article, so please check that out as well.

Related Articles to Read Together

• 2026-10 Tobacco Price Increase | Explaining New Prices of Major Brands and Reasons for the Hike
• Summary of glo Dedicated Stick Price Revisions | All Brands Increasing in Price from 2026-10
• IQOS ILUMA / ILUMA i Dedicated Stick Price Revision Summary｜Price Increase from 2026-10

summary

The 2026-10 price increase covers major heated tobacco brands including TEREA and SENTIA for IQOS, MIIX for lil HYBRID, and Lucky Strike, neo, Kent, and VIRTO for glo. The increase ranges from 20 to 40 yen, which represents a non-negligible burden when combined with the month-4 hike.

Since the trend of tax increases is likely to continue in the future, let us prepare countermeasures before prices go up. Including conventional cigarettes, please check each manufacturer's official website for the latest pricing information.

Tobacco products and e-cigarettes cannot be used by persons under 20 years of age. Please also refrain from use if you are pregnant, nursing, or concerned about your health, and always be considerate of those around you when smoking.

MOQLOG will continue to deliver easy-to-understand information on heated tobacco and e-cigarette prices and new products. If you have any questions, please let us know in the comments or on social media.