What is the Glow Hero Plus? Comparison with Previous Models & In-Depth Explanation!

Good evening, I am Genki, a heated cigarette blogger.

glo Hilo Plus is the latest heated tobacco device rolled out by British American Tobacco Japan. Having evolved from previous models in both design and functionality, it is designed with ease of use and portability in mind. Many of you may be wondering what kind of product glo Hilo Plus is, how it differs from previous models, and what its price and purchasing methods are.

In this article, we clearly explain its differences from previous models, its features, and how to use it.

What Is glo Hilo Plus?

glo Hilo Plus is the latest model in the "glo" heated tobacco series rolled out by British American Tobacco Japan, launched nationwide on 2025/9/1.

Also on the same day, the "glo Hilo" device—which had been pre-sold in Miyagi Prefecture since month 6 (June)—and the dedicated tobacco sticks "virto" became available nationwide.

glo Hilo Plus is positioned as the higher-end model of glo Hilo, characterized by enhanced design and heating performance.

The suggested retail price of glo Hilo Plus is 6,980 yen (tax included). The other model in the series,glo Hilo, is 3,980 yen (tax included), ,専用スティックのヴァルトは20本入りで旧価格580円（税込）The value is set to

Sales channels includethe official glo & VELO online shop, the official Yahoo! store, the official Rakuten Ichiba store, as well as convenience stores nationwide. However, available channels differ depending on the color—for example, "Ruby" is also sold at convenience stores—so when purchasing, be sure to check where your desired color is available.

Thorough Comparison of Differences from Previous Models

How does glo Hilo Plus differ from the previous model, glo Hyper Pro? Let's compare them thoroughly!

	glo Hilo Plus	glo Hilo	glo Hyper Pro
usage time	Boost 4 min 10 sec Standard 5 min 10 sec	Boost 4 min 10 sec Standard 5 min 10 sec	Boost 3 min Standard 4 min 30 sec
Number of Sessions	20 times	20 times	20 times
Heating time	Boost 9.5 sec Standard 9.5 sec	Boost 5 sec Standard 5 sec	Boost 15 sec. Normal 20 sec.
Charging time	Approx. 90 min.	Approx. 90 min.	Approx. 90–100 min
Size	118.08×42×19.5mm	123.4×30.3×16mm	96.7×36.6×21.1mm
weight	124g	75g	90g
Price	6,980 yen (including tax)	3,980 yen (including tax)	3,980 yen (including tax)
Color variation	Ruby Onyx Amber Sapphire	Ruby Onyx Amber Sapphire	Lapis Blue Ruby Black Obsidian Black Jade Teal Purple Sapphire

Equipped with TurboStart™ Technology to Complete Heating Within Ten Seconds

Like glo Hilo, glo Hilo Plusadopts TurboStart™ technologyto achieve one of the fastest heating times within 10 seconds! Compared to the previous model glo Hyper Pro, heating is completed in about half the time in Standard mode.

And glo Hilo heats up in half the time of glo Hilo Plus, giving you the feeling that you can puff right away whenever you want!

Two-Way Design to Enjoy as a Pen Type or All-in-One Type

glo Hilo Plus realizes a 2Way design that can be enjoyed both as a stylish pen type and as an all-in-one unit kept inside its charging case.

Equipped with EasyView™ Touch Screen

Another feature of glo Hilo Plus is that it can be operated intuitively via its touch screen.

Equipped with Bluetooth® Chip

glo Hilo Plus features smartphone app integration via Bluetooth® connectivity. By connecting to the "myglo™" app, you can manage device usage, personalize the display, check location information if you lose the device, and use the lock function.

Dedicated Sticks and Compatibility

The dedicated sticks for glo Hilo Plus are "virto".
As of the nationwide launch in 2025 (month 9), 8 varieties have been rolled out.

Regular Series

・virto Dark Tobacco
・virto Balanced Tobacco

Menthol Line

・virto Iced Menthol Click
・virto Menthol Click
・virto Mint Click

Flavored Menthol Line

・virto Iced Berry Click
・virto Berry Click
・virto Melon Click

Each of these is designed to let you enjoy a distinct taste and aroma, and they have been introduced as a separate brand line from conventional glo Hyper sticks.

glo Hilo Plus is a device exclusively for "virto," and conventional glo Hyper sticks cannot be used.

In other words, if you purchase glo Hilo Plus, you must choose virto sticks. Conversely, virto sticks cannot be used in conventional glo Hyper devices; because they are rolled out as a completely independent product line, this is an important point to confirm before purchasing.

To cater to diverse preferences in the heated tobacco market, virto sticks are crafted with a wide range of flavors in mind. Specifically, they are divided into 3 categories—"Regular," "Menthol," and "Flavored Menthol"—allowing users to choose according to their preference.

Thorough Introduction to glo Hilo Plus Reviews

Here we introduce reviews on social media.

The pen-style device of glo Hilo Plus is light, making it light and comfortable when puffing. pic.twitter.com/DW6RHqukkm

— Yuuki (@ykmc510451) September 3, 2025

What I personally like about glo Hilo plus pic.twitter.com/MMypX0DAZ7

— Akitsu Shimotsuki (@Akitsu_smtk001) September 5, 2025

The glo HILO plus I applied for through the 14-day free trial has arrived
The device looks super cool

〇 Pros
5 seconds from heating to the first puff.
Maximum smoking time exceeds 5 minutes, which is great
No cleaning required
(That said, even if no crumbs come out, cleaning tar buildup might still be needed)

〇 Cons
The device has gotten a bit larger… pic.twitter.com/S9TvTReW4v

— Take@Oukokumin (@x_makidai_x) September 15, 2025

I signed up for the 14-day trial of glo Hilo plus
・Heating wait time is super short
・The detachable pen-type unit is slim, light, easy to hold, and convenient
・Including the charger, it's about 1.5 sizes bigger than hyper
・The taste has gotten even closer to regular cigarettes
If the tobacco sticks were compatible, I would definitely have switched over pic.twitter.com/MgZeysYSby

— Kojikoji (temp) (@KOU2009) September 10, 2025

Overall, there are many evaluations saying it is "easier to use and offers higher taste satisfaction" than previous models, and it is well received as a highly refined model within the glo series.

glo Hilo Plus Is Recommended for These People

Points Suitable for Heated Tobacco Beginners

glo Hilo Plus iseasy to obtain because it can be purchased at convenience stores, and its operation is a simple mechanism where heating starts with a single buttonIt is.

From these points, it can be said to bean easy-to-adopt model for those using heated tobacco for the first timeIt can be said that

People Considering Upgrading from a Previous Model

For users switching from the conventional glo Hyper series, its defining feature is that it exclusively uses "virto" sticks.Caution is needed because there is no compatibility, but many voices say "the flavor is rich and the throat hit has increased".

Therefore,for existing users seeking more evolved flavor and design, it is an option that offers a fresh experience.

People Wanting to Switch from Cigarettes

BAT Japan rolls out heated tobacco products as an alternative to conventional cigarettes.The "virto" sticks dedicated to glo Hilo Plus offer an easy-to-choose lineup even for those who value the flavor of regular cigarettesThe first two are the following.

furthermoreBecause it is heated tobacco, it produces no ash and reduces odor compared to cigarettes, which is a major advantage for those considering switchingIt is.

Summary | Is glo Hilo Plus Worth Buying?

glo Hilo Plus is the latest heated tobacco device launched nationwide by British American Tobacco Japan on 2025/9/1. The device price is 6,980 yen (tax included), and the dedicated "virto" sticks are available in a lineup of 8 varieties.

While you need to be aware that it is not compatible with conventional glo Hyper sticks, its throat hit and design are highly rated. Operation is simple and beginner-friendly, and it can be purchased at convenience stores and official stores.

If you are considering switching from cigarettes or upgrading from a previous model, please pick up and try glo's latest model, glo Hilo Plus.
An official "14-Day Free Trial Campaign" is also currently underway, so if you're interested, don't miss this opportunity!!

How Was This Flavor?

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